KRUI—The Mountain is a Municipal Broadcast Radio Station owned and operated by the Village of Ruidoso, NM.
Radio. Podcasts. Live streaming.
Every day, KRUI The Mountain connects with Ruidoso residents and visitors on the air, online, and in-person to explore local news, ideas, events. and conversations.
KRUI 1490 AM – The Mountain Adds FM Signal to Reach More Listeners
The Village of Ruidoso is adding 99.1 FM to KRUI 1490 AM – The Mountain, expanding local radio reach and clarity. The FM signal is set to launch by April 1, 2025, boosting access to news, safety updates, and new shows. Listeners can tune in live or replay programs on demand at 1490Krui.com, strengthening regional connection and engagement.
The backstory
KRUI began broadcasting a talk/news from Ruidoso in 1999 under the corporate management of MTD Inc. and ownership of R.D. Hubbard. In 2019 MTD moved its operations to Lovington, NM with plans to keep broadcasting KRUI from there. Mayor Lynn Crawford had a different idea. He wanted local radio to remain local.
As a result of his efforts, the station and its equipment were donated to the Village of Ruidoso and 1490 KRUI The Mountain was born. You can now join Mayor Crawford for Conversations with the Mayor Mondays from 8:00 – 10:00 AM. He might even tell you about how he talked Mr. Hubbard into donating the station if you call in and ask!
KRUI—The Mountain FM 99.1 - 1490 AM is located at 2811 Sudderth Drive, in the historic Wingfield Heritage House Museum.